{"product_id":"the-californian-new-york-1950s","title":"The Californian, New York 1950s","description":"\u003cp\u003eThe Californian opened in Times Square, New York City, in 1952, billing itself as the area’s most unusual restaurant.\u003c\/p\u003e\n\u003cp\u003eIt was one of a series of eating establishments started by Arthur Maisel, a former salesman in a sporting goods shop.\u003c\/p\u003e\n\u003cp\u003eTen years earlier, after discussions with a customer who worked as a chef in a café serving ham and eggs, Maisel borrowed $3,000 and opened his own Glorifried Ham n Eggery. He poached the chef and the two men set up shop together.\u003c\/p\u003e\n\u003cp\u003eWe think the Glorifried refers to the fact that everything was fried in butter, which would have been expensive during World War II when luxuries were scarce.\u003c\/p\u003e\n\u003cp\u003eMaisel then went upmarket with state-named restaurants that grew into a reputable chain with other restaurants called The Floridian, The Texan, The Virginian, The Georgian and so on.\u003c\/p\u003e\n\u003cp\u003eEach one had a map on the menu cover – The Californian shows the state’s natural attractions, movie industry and beach life.\u003c\/p\u003e\n\u003cp\u003eShrewdly, Maisel grasped what his customers wanted – good food, reasonable prices ( everything was under $2)  and everything served with polish and aplomb. ‘The watercress next to the hamburger is like the corsage to a lady,’ he observed.\u003c\/p\u003e\n\u003cp\u003eMaisel made dining out fun too. His lemon meringue pie was more than half a foot high, he served Sundae Extravaganzas with seven different types of ice-cream and his Gigantic soda was described as ‘a super-colossal, tremendous, overflowing, over-filling, over-spilling, over-powering ice cream soda served in a glass as big as a vase.’\u003c\/p\u003e\n\u003cp\u003eMaisel Restaurants grew to number nineteen before the company was liquidated in the late 1950s. \u003c\/p\u003e\n\u003cp\u003eCourtesy Private Collection.\u003c\/p\u003e\n\u003cdiv\u003e\u0026gt;Gallery quality Giclée print on natural white, matte, 100% cotton rag, acid and lignin free archival paper using Epson K3 archival inks. Custom printed with border for matting and framing.\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eAll printed in USA.\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cb style=\"line-height: 1.2;\"\u003eEach order includes a print of the interior menu.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n","brand":"Love Menu Art","offers":[{"title":"8.5x11\" Archival Print (Unframed) $25.00","offer_id":57491728597158,"sku":"urj1790051998747","price":16.5,"currency_code":"USD","in_stock":true},{"title":"11x14 Archival Print (Unframed) $30.00","offer_id":57491728629926,"sku":"umh1790051998748","price":19.5,"currency_code":"USD","in_stock":true},{"title":"13x19 Archival Print (Unframed) $40.00","offer_id":57491728662694,"sku":"mvd1790051998749","price":28.4,"currency_code":"USD","in_stock":true},{"title":"16x20 Archival Print (Unframed) $55.00","offer_id":57491728695462,"sku":"add1790051998750","price":33.55,"currency_code":"USD","in_stock":true},{"title":"20x24 Archival Print (Unframed) $85.00","offer_id":57491728728230,"sku":"pix1790051998751","price":64.6,"currency_code":"USD","in_stock":true},{"title":"24x36 Archival Print (Unframed) $135.00","offer_id":57491728760998,"sku":"vrx1790051998752","price":81.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9133\/8662\/files\/the-californian-new-york-1950s_1.webp?v=1790052003","url":"https:\/\/coffeetamper.shop\/products\/the-californian-new-york-1950s","provider":"My Store","version":"1.0","type":"link"}