{"product_id":"le-drugstore-paris-1970s","title":"Le Drugstore, Paris 1970s","description":"\u003cp\u003e\u003cspan\u003eLe Drugstore was the invention of advertising guru Marcel Bleustein-Blanchet, founder of France’s first advertising agency, Publicis.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe original emporium opened on the ground floor of his company’s corporate headquarters on the Champs Elysee in Paris in 1958 as a 24-hour department store with a movie theater, a soda fountain with fabulous ice creams and even a pharmacy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDrawing shoppers by day and a chic clientele by night, the concept proved so popular that other Le Drugstores soon opened across the City of Light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis marvelous 1970s menu was from the Le Drugstore in the Opera neighborhood of Paris and reminds us of a film poster or an album cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe building in the center is the Paris Opera or Le Palais Garnier, which dates back to 1875. In this Drugstore there was a 'Drugstaruant' where you could grab a glass of champagne or a cheeseburger, which was a decidedly exotic food in Paris at the time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBleustein-Blanchet was a longtime admirer of America, a country that represented modernity and innovation to him. As boy of 18, speaking no English, he scraped up enough money for a scouting trip to the US and opened France’s first advertising agency when he came back to Paris.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHe made repeated trips to the US to work with advertising agencies during the’ Mad Men’ era in the 1950s and this gave him the idea for Le Drugstore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor all its popularity, some French purists were aghast that the American term drugstore had invaded the French language and urged Bleustein-Blanchet to change the name to Bazaar – he said the American term was good enough for him.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLe Drugstores thrived in the 50s, 60s and 70s but lost their popularity in the 80s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003eGallery quality Giclée print on natural white, matte, 100% cotton rag, acid and lignin free archival paper using Epson archival inks. Custom printed with border for matting and framing.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cb style=\"line-height: 1.2;\"\u003eEach order includes a print of the interior menu.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"line-height: 1.2;\"\u003e\u003cb\u003eAll printed in USA.\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Vintage Menu Art","offers":[{"title":"8.5x11\" Archival Print (Unframed) $25.00","offer_id":57491795673254,"sku":"vch1790052469734","price":16.25,"currency_code":"USD","in_stock":true},{"title":"11x14 Archival Print (Unframed) $30.00","offer_id":57491795706022,"sku":"cve1790052469735","price":18.3,"currency_code":"USD","in_stock":true},{"title":"13x19 Archival Print (Unframed) $40.00","offer_id":57491795738790,"sku":"xco1790052469736","price":30.0,"currency_code":"USD","in_stock":true},{"title":"16x20 Archival Print (Unframed) $55.00","offer_id":57491795771558,"sku":"zyx1790052469737","price":39.05,"currency_code":"USD","in_stock":true},{"title":"20x24 Archival Print (Unframed) $85.00","offer_id":57491795804326,"sku":"ywn1790052469738","price":58.65,"currency_code":"USD","in_stock":true},{"title":"24x36 Archival Print (Unframed) $135.00","offer_id":57491795837094,"sku":"ipc1790052469739","price":91.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/9133\/8662\/files\/le-drugstore-paris-1970s_1.webp?v=1790052474","url":"https:\/\/coffeetamper.shop\/products\/le-drugstore-paris-1970s","provider":"My Store","version":"1.0","type":"link"}